Remote strength coaching · by application

A lab for human performance.

Real coaching for committed adults who want to move better, hurt less, and get genuinely strong.

A capped roster of 25 to 30 athletes. Admission by interview.

Apply to train See how I coach
Phil Bushee, coach
Who's coaching you

I coach like it's applied science. Because it is.

I'm Phil Bushee. I work with a small, hand-selected roster of adults who are done guessing. The kind who want to train hard, stay out of pain, and build a body that performs. Every program is built and adjusted around how you actually move and recover. No templates, no autopilot.

NASM Certified Personal Trainer Rusin PPSC Pain-Free Performance
The method

Your program responds to you, not a spreadsheet.

Autoregulated off your real strength

Loads track your actual estimated 1-rep-max as it moves. The plan adapts to the day you're having, not the day it predicted.

Deloads are earned, not scheduled

We back off when your performance says to, not because a calendar told us to. Recovery is a signal we read, never a number that drives you.

Built on movement patterns

Squat, hinge, lunge, push, pull, carry, rotate. We train qualities and patterns. The exercises are just how we express them.

Pain-free performance first

Trained under Dr. John Rusin's PPSC framework: get strong without breaking down. If something hurts, we solve it. We don't push through it.

How it works

A real coach, and a coach in your pocket.

You get me: programming, adjustments, and judgment on the calls that matter. And you get Max, your AI coach inside the FORMA app, delivering the plan daily, tracking every set, and keeping you on track between our conversations. The depth of a private coach, present every single day.

01

Apply & interview

A short application, then a conversation. I only take athletes I know I can move.

02

Built for you

I build your program around your goals, history, equipment, and how you recover.

03

Train daily, coached

Max delivers and tracks it in the app every day. I'm in the loop the whole way.

Proof

The receipts.

I hold myself to the standard I hold you to. I compete on the mats and the floor, not just write about it.

Athlete results and stories are being collected as the roster fills. Real testimonials, in their words, coming here.
The fit

This isn't for everyone. On purpose.

This is for you if

  • You want to be athletic, energetic, and strong for the long haul.
  • You'll bring real effort and communicate honestly.
  • You want a coach who goes deep, not a template you download.

Not for you if

  • You're after a quick fix or a crash plan.
  • You want the cheapest option in the market.
  • You want someone to do it for you instead of with you.
The three rules everyone on the roster trains by: give 100% effort (it looks different every day), we communicate, and be nice to yourself.
Apply

The roster is capped. Admission is by interview.

That's how I keep the coaching deep. If that's what you're after, tell me where you are and where you want to go.

Follow the work on X @philbushee. Prefer to DM? That works too.